Winners Emerge In FG Branding Innovation Contest

Winners Emerge In FG Branding Innovation Contest

Nigerian Government, through the Ministry of Communications and Digital Economy, has awarded prizes worth N16.5million to nine Nigerians who emerged winners of the Nigeria @60 Independence Challenge.

It would be recalled that the Federal Government of Nigeria, under the leadership of President Muhammadu Buhari, approved an inclusive National Independence Day Celebration programme with the theme: “Together at 60,” where it called on creative Nigerians to choose brand and come up with elements that will beautify the anniversary.

The Sub-Committee, chaired by the Minister of Communications and Digital Economy, Dr Isa Pantami launched the challenge Portal on Friday, 4th September, 2020, with the aim of providing opportunity for talented, critical thinking and creative individuals or teams to produce the event slogan, photograph, and a poem.

The Jury, made up of Directors from the Office of the Secretary to the Government of the Federation, Office of the Head of Civil Service of the Federation, Federal Ministry of Communications and Digital Economy, the National Information Technology Development Agency (NITDA), and the Nigerian Communications Commission (NCC), evaluated the submissions based on the relevance to the theme, originality, creativity, impact and mode of presentation.

During the evaluation, a total of 3,258 entries were received, out of which 1,931 Slogan, 638 Poetry, and 689 Photography entries were submitted.

While presenting the Awards and Prizes, the Minister of Communications and Digital Economy and Chairman of the 60th Independence Celebration Sub-Committee, Pantami said that the competition was meant to create a platform for all Nigerians to participate in the diamond jubilee anniversary.

He said “Federal Government provided this opportunity for Nigerians to choose their brand and harness the power of creative minds to create other elements that will form the brand of the anniversary. Pantami congratulated the winners and charged those that participated to continue utilising their skills for the betterment of themselves and Nigeria at large, adding that “the nation will be proud of them”. He said the Diamond Anniversary which is will last till September 30, 2021 is a period for Nigeria to celebrate its unity.

He also commended the jury that worked day and night to ensure fairness during the selection of nine winners from each category of the competition.

The Director General of the National Information Technology Development Agency (NITDA) Mr.Kashifu Abdullahi, while delivering the welcome address, described the process as first of its kind, where citizens are engaged virtually to plan the celebration. Abdullahi said that COVID-19 pandemic has brought another opportunity for Nigerians to celebrate 60 years anniversary in style.

The Chairman of the Independence Competition Judging Committee, Director, IT Infrastructure Solution, NITDA, Dr Usman Abdullahi said the competition was meant to tap into the creative and innovative potential of the youths.